inston Churchill said, “We shape our buildings; thereafter they shape us.” Purposeful design builds on this quote by creating a novel problem-solving approach that inspires people, enhances experiences, and drives strategic results. This new design approach leverages the strengths and key ideas of design thinking as well as experiential and emotional design to positively impact the environments and behaviors within a space. The three key principles of purposeful design are centered on intent, people, and emotion—all of which deliver a more informed, empathetic, and exciting design solution. Armed with a deeper understanding of people, their behaviors, and feelings, designers can generate positive improvements on the effectiveness of work environments, while helping to enhance business results for their clients.